Moore noticed Lamar's rap-jazz aesthetic present on his repertoire, "he's at the vanguard of this movement, proving that he too is a rule breaker, just like Miles, Herbie, Coltrane, Glasper and Hargove, who all took bold creative risks to push jazz into uncharted territory," and noticed that Lamar is introducing jazz to a generation "who might only know it through their parents' old record collections." Esquire US writer Matt Miller opined about the rapper's videography in 2017, crediting Lamar for "reviving" the music video as "a powerful form" of social commentary, citing as examples "Alright" and "Humble". In May 2018, it was announced that Lamar was planning a departure from Spotify. It came after he heard the streaming platform intended to ban fellow rapper XXXTentacion from their editorial and algorithmic playlists for his acts of violence against women. The removal of XXXTentacion as well as R. Kelly arrived in accordance to Spotify’s new Hate Content & Hateful Conduct policy. Conceived in light of the #MeToo movement, the removal policy sought to promote “openness, diversity, tolerance and respect” by removing content that promotes, advocates, or incites hatred and violence against an individual or group based on characteristics. According to The Guardian, a representative for Kendrick Lamar personally contacted Daniel Ek to air his frustrations with the policy, claiming it was censorship.
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